Tex
We batted these exact issues around quite a bit on NPI.
Some of the thoughts.
7% “unique domain” customer growth is not a concern. What is growing like crazy is meaningful customers. At 77,000+ “customers” the unique domains are probably good and saturated.
Some context as to what meaningful customers mean.
Customers with >$5K annual contract value (ACV) grew by 70% to 5,575. Over 72,000 “customers” don’t even spend $5,000 a year.
Customers with >$50K grew 148% to 360.
Across all contracts average ACV grew 48%.
Point being that real revenue generation is from a smaller group of the total that is growing much much faster than that total.
This is because a great many of customers, say Bob from accounting starts a trial of Smartsheet and registers the domain @bob.com. Boom Smartsheet gets a new unique domain customer. What matters is what Bob from accounting and Phil from marketing and Jen in management do with that Smartsheet trial.
This is excerpts from the prospectus.
Domain-based customers, defined as customers with a unique email domain name
such as @cisco and @aramark
We have over 92,000 customers, including more than 74,000 domain-based customers, 90 companies in the Fortune 100, and two-thirds of the companies in the Fortune 500. As of January 31, 2018, our Fortune 100 and Fortune 500 customers have ACVs ranging from $99 to $2.3 million per customer, and approximately half of these customers have ACVs lower than $5,000 per year. Our customers typically begin using our platform for a single initiative or project. Over time, as users realize the benefits of improved execution, adoption of our platform expands across an organization through new use cases and teams. Our platform is designed to serve the 865 million knowledge workers (4) who have historically relied on a combination of manual, email- and spreadsheet-based processes to manage work.
Our platform drives viral adoption by our customers. After the initial use by a team or department, we frequently expand to other users and departments as they realize the benefits of our platform. Many of these new users start out as free collaborators, and then become paying subscribers as they realize the benefits of Smartsheet. With increased adoption of Smartsheet across an organization, the strategic value of our platform grows as we provide broader visibility into the status of work, enabling better decision-making at all levels. This strategic relevance is demonstrated by our 130% dollar-based net retention rate for the trailing 12 months ended January 31, 2018. This rate climbs to 149% for customers with an ACV of $5,000 or more, indicating that as usage of Smartsheet grows, our customers are finding more ways to derive value from our platform.
I think it should be intuitive that domain customer growth is not really an important number.
Greater than 90% retention rate is excellent. Most of the companies we follow are 90-95%. Above 95% would be truly remarkable.
Darth