(Press release shortened and paraphrased)
The Trade Desk moves into China
Partnerships with Baidu Exchange Services, iQIYI, Tencent Social Ads, and Youku provide multinational advertisers access to premium audiences in China
We now enable brands to effectively reach and engage millions of consumers in China through integrations with China’s premium media companies, including:
? Baidu Exchange Services
? iQIYI, Baidu’s video streaming service
? Tencent Social Ads
? Youku, Alibaba’s video streaming service
Our partnership with the country’s top three streaming video platforms presents global marketers with unparalleled access to audiences in China. Innovative global marketers can now leverage our trusted technology platform to directly reach the rapidly growing consumer market in China with display, mobile, video, and native advertising campaigns.
China is a key market for global brands looking to grow their customer base. Mobile expertise is crucial for successful marketing in China, with 753 million mobile internet users accounting for more than 97% of internet-connected adults in China. And digital video, watched by more than three quarters of internet users in China, presents another opportunity for global brands trying to reach engaged audiences in the region.
A leader in mobile and video, The Trade Desk’s continued omnichannel growth includes 89% growth in mobile advertising spend, and mobile video growth of more than 150%. Overall, mobile accounted for 46% of gross spend on our platform last quarter, highlighting the increasing importance of this channel to global advertisers.
“Our partnership with The Trade Desk is our first partnership with an international demand side platform,” said Andy Sun, General Manager of Programmatic Business, iQIYI. “We value their independence and objectivity and see this partnership as an important step in providing leading global brands access to millions of engaged consumers in China.”
Benson Ho, Chief Data Strategy Officer, Tencent Social Ads, noted, “Our high audience coverage and unique data insights are crucial for marketers wanting to understand consumers in China throughout their entire journey. Through our PMP integration with The Trade Desk, innovative global brands can more effectively reach and engage with this valuable audience.”
Jeff Green, CEO of The Trade Desk, said, “Tapping into the growing internet-connected middle class in China presents a huge opportunity for brands looking to grow their global presence. Our international reach, innovative technology, and key integrations with China’s premier media and technology companies empower innovative advertisers on our platform to successfully reach and engage millions of consumers in China today.”