Probably already discussed, but I like a quick refresher every now and then…
Trade Desk acts as a platform that matches up advertisers with available ad space on the internet, social media and other media. The software helps brands find an audience most likely to use an advertiser’s products or services.
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Now it’s tapping into the Chinese market through new partnerships with Tencent (TCEHY), Baidu (BIDU) and leading Chinese video-streaming companies iQiyi (IQ) and Alibaba (BABA)-owned Youku.
Announced last month, these partnerships with China’s premiere media companies enable clients of Trade Desk to market directly to Chinese consumers.
“Tapping into the growing internet-connected middle class in China presents a huge opportunity for brands looking to grow their global presence,” said CEO Jeff Green…
Rating
Composite Rating 99 Pass
EPS Rating 97 Pass
RS Rating 99 Pass
Group RS Rating A Pass
SMR Rating A Pass
Acc/Dis Rating B- Pass