For the bigger market…
http://investors.thetradedesk.com/news-releases/news-release…
“The Trade Desk’s independence, objectivity, and global reach were important reasons we partnered with them,” said Benson Ho, Chief Data Strategy Officer, Tencent Marketing Solution. “Our audience, scale, and insights, combined with the transparency, reach, and control offered by The Trade Desk’s platform ensures that innovative marketers can understand and engage with consumers in China throughout their entire journey. We value our partnership with The Trade Desk and the benefits it will provide both of our companies as well as brands around the world for years to come.”