Ubiquiti - Amazing Press Release

Investment Analysis Clubs Saul’s Investing Discussions
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Look at the original press release for pictures, etc

Introducing FrontRow: The Camera Re-Invented

FrontRow, a new camera technology enabling the effortless capture and sharing of life’s experiences.

Truly Wearable

FrontRow’s sleek, 55-gram (less than the weight of a typical smart-watch) form-factor was specifically designed to wear conveniently. Unlike traditional cameras and smartphones requiring manual operation, FrontRow can operate fully autonomously — allowing one to capture life’s experiences while completely staying in the moment.

The Design

A subtle interlocking connector provides the flexibility to wear FrontRow using the included stylish lanyard or multi-purpose magnetic clip, or third party chains. Upcoming accessories include a car window mount and flexible coil mount. FrontRow features cameras on both sides of the device. The primary camera features a 140 degree wide-view lens (roughly double that of a typical smartphone) that, combined with FrontRow’s microphone array, allows for more complete capturing of experiences. The device features a speaker for local playback and an easy-access clickable media button that can be used to quickly start and stop many of FrontRow’s capture functions. FrontRow has a standby time of up to 48 hours and is capable of capturing in Story Mode (time-lapse capture of experiences) for up to 16 hours and in Live-Streaming Mode for up to 2 hours. With its USB Type-C connector, the device can be charged on the go using other Type-C smartphones and has a quick-charge time of around 20 minutes.

The User-Experience

FrontRow’s user experience is unlike any camera brought to market. Built around a custom 2-inch circular hi-resolution touch screen, FrontRow’s user interface allows instant live streaming on social networks including Twitter, Facebook, and YouTube, as well as integration with a variety of popular applications like Dropbox, Spotify, and more. Fast Bluetooth allows effortless connectivity to smartphones running the FrontRow App (iOS and Android compatible) and provides seamless captured media transfer along with powerful remote control capabilities. The device can also be accessed (even remotely) through the Internet using the web UI controller at frontrow.com.

Not Just a Device, A New Platform

Although FrontRow’s user experience and graphical user interface are unique, its underlying operating system was designed to be Android-compatible in an effort to open up 3rd party application development. Users and developers are welcome to openly discuss new applications and shape the future of the platform — directly with the FrontRow’s engineering team on community.frontrow.com.
FrontRow is available now on FrontRow.com and Amazon.com.

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Sorry, I missed a close bold somewhere.

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Interesting. I bought some September $70 call options yesterday ahead of this announcement, in case it might move the needle a bit. I don’t see any initial pop, but this is a whole new product that will take some time to digest, seems to have a bit of GoPro, but a considerably different form factor. Hard to say how big the TAM might be for this with the $399 price point. It seems like it would be good for streaming from concerts or sporting events (assuming an adequate connection), but venue owners might not like that idea.

With Ubiquiti’s unique business model, I wonder how much their overall strategy with this product is directly related to hardware sales versus possibly trying to capture some profit from some other part of the use of this product.

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Now we can go up against LEOs and society in general with our own personalized body cam.

Reminds me of an uncertain future portrayed in a Black Mirror episode.

Not encouraging.

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This is a dream product for the total surveillance folks. All they have to do is hack the servers that stream these things and they’ve got video surveillance everywhere they are.

-IGU-

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