My Elf is down 14.29%, it was doing so well! Holding just wondering if any scoop?
Ulta reported yesterday and tanked. It dragged Elf down further. Plus Elf only reported Revenue growth of 50% which is coming down. I am surprised it has fallen this far though, the Conference Call didn’t seem bad at all, they were being congratulated on a good quarter but they did guide for slower growth, saying they were just being conservative.
Here is their earnings:
And here is their Revenue:
As you can see Revenue went flat. It usually grows in the second quarter then goes flat. Maybe people are scared that growth is slowing.
Here is something interesting though that shows just how much growth is possible with Elf. A graph of Revenue between Ulta and Elf. Also shows how growth in Ulta is coming down.
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Hi @LeeSFtLaud
You might try asking on the ELF premium board - several folks have been discussing it over there.