Celsius growth still strong for the last 4 weeks (ending Jan 27th), up 88% in tracked channels, even with tougher comps.
Red Bull sales were up +2.7% YoY and Monster sales were up 0.8% YoY. The energy drink category is growing 12% YoY which means CELH is still taking a lot of market share from the two leaders.
“In the energy category, Celsius Holdings fell back to +88% year-over-year growth as the comparisons get a little tougher to match for the Florida-based company.”
Full Press Release:
Coca-Cola, Anheuser-Busch, Celsius and Sazerac impress in latest Nielsen data read | Seeking Alpha