One of the big investment reasons to Shopify is that they are the leading edge of technology and that through their apps a merchant can add rich e-commerce features that would otherwise be unavailable to them.
We have talked about Augmented reality a number of times and Shopify launched that feature very recently. Here are some merchants using AR to sell merchandise.
Go ahead and have some fun on this horrible market day. Will that Instant Pot be big enough for that chicken in your fridge? How about take a picture of yourself next to that hot new Pure Cycles bike. Maybe you’d look better with the black one. Will that desk lamp fit on your desk?
It’s really cool. Press on the little box in the corner of the picture. Move your phone around and it correctly sizes the object and you can move it around your space.
And any company can add this with the click of a button on the Shopify apps platform(for a small fee of course) without the need for a complicated and expensive IT department.