The gun industry is up against a new econ factor

https://www.nytimes.com/2022/02/15/nyregion/sandy-hook-famil…

NYT snippet:

The agreement, reached with the families of five children and four adults who were killed, appears to be the largest such settlement involving a gun maker and relatives of mass shooting victims.

It also represents a significant setback to the firearm industry because the lawsuit, by employing a novel strategy, pierced the vast shield enshrined in federal law protecting gun companies from litigation.

The families contended that Remington, the gun maker, violated state consumer law by promoting the weapon in a way that appealed to so-called couch commandoes and troubled young men like the gunman who stormed into the elementary school on Dec. 14, 2012, killing 20 first graders and six adults in a spray of gunfire.

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The families contended that Remington, the gun maker, violated state consumer law by promoting the weapon in a way that appealed to so-called couch commandoes and troubled young men like the gunman who stormed into the elementary school on Dec. 14, 2012, killing 20 first graders and six adults in a spray of gunfire.

That sounds like an approach used against cigarette companies, over the way they pandered to children with cartoon characters like “Joe Camel”.

Steve

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Steve,

Yup earlier reporting on the case the lawyers did model it off of the cigarette defeat.

Yup earlier reporting on the case the lawyers did model it off of the cigarette defeat.

In the report on the evening news, some of the Remington ads for their AR-15 knockoff were shown. One of the ads said “consider your man card reissued”.

Here’s the ad.

https://i.dailymail.co.uk/1s/2022/02/15/16/54230831-10515543…

Why doesn’t the ad show a lot of women and children bleeding out after being shot with that thing? It certainly is no sporting weapon. It was only designed to kill people. Does that make the owner feel “manly”?

Steve

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Wow. What are the “rights and privileges” of the “dying breed” of manliness?
Wendy

Does that make the owner feel “manly”?

Studies have shown a “man” with an AR-15 has an extra quarter inch.